Keynotes & Workshops

That Drive Loyalty And Sales

Keynotes and Workshops

That Drive Loyalty and Sales

Customer Experience and Employee Engagement Expert

Keynote speaker and workshop facilitator

Stan Phelps challenges leaders to think differently about their most important stakeholders: customers and employees.

A masterful storyteller, he has collected over 4,000 case studies on customer experience, employee engagement, technology, differentiation, leadership, and purpose. His keynotes and workshops keep audiences engaged and deliver actionable ideas that drive loyalty and sales. 

He is the author of the Purple Goldfish Book Series:

PARTIAL clients include:

Meet Stan Phelps,

Your PartneR In

Transforming

Your Team

 

A TEDx Speaker, Forbes Contributor and Certified Speaking Professional (CSP), he has spoken at over 400 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

Meet Stan Phelps,

Your Partner In TransForming Your Team

 

An IBM Futurist, TEDx Speaker and Forbes Contributor, he has spoken at over 375 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

“Stan kickstarts creativity for business people who want to better their business and take things to a new level.”

WATCH STAN

Stan’s keynotes & Workshops

Keynote Programs

Duration: UP TO 90 minutes

Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Working with clients, he creates keynotes that are memorable, meaningful and on-brand. Keynotes last up to 90 minutes and cover a wide variety of topics, including: customer experience, employee engagement, leadership, and more!

Workshop Programs

Duration: TWO HOUR, Half-day AND Full-day

Similar to his keynotes, Stan works with clients to create workshops that are memorable, meaningful and on-brand. These programs are perfect for onsite training, so your employees can get hands-on experience while they learn. Each program is designed for a two hour workshop, but many clients will schedule a half-day, or full-day experience to cover multiple focus areas at once. 

Customer Experience

PURPLE GOLDFISH

LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING WOW

Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

Format & Audience

Focus:

Improving the customer experience

Keynote Duration:

45-90 minute keynotE

Workshop Duration:

HALF-Day, Full Day, or Two Days

 

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the I.D.E.A. process for designing customer experience.
  2. Skills: Understand how to do the little things to drive value or reduce customer effort.
  3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience:

This program is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn:

Actionable ways to improve the customer experience.

Employee Engagement

Green GOLDFISH

GO BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT

Engaged employees create enthused customers. This program covers the 15 types of Green Goldfish—little extras for employees that drive engagement, empowerment, and efficiency.

Format & Audience

Focus:

Improving the Employee Experience

Keynote Duration:

45-90 minute keynotE

Workshop Duration:

HALF-Day, Full Day, or Two Days

 

Summary:

The program explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the 3D process for employee experience design.
  2. Skills: Understand how to develop programs that address basics, belonging, and building.
  3. Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Audience:

This program is for senior management and managers who want to improve retention and drive employee advocacy. This program speaks to the importance of placing an emphasis on employees in order to create happy enthused customers.

Attendees will learn:

Actionable ways to improve the employee experience.

purpose

Red Goldfish

EMBRACE PURPOSE TO WIN HEARTS, MINDS, AND PROFITS

Purpose has changed the way we work and how customers buy. This program reveals how businesses can embrace their purpose to drive engagement, fuel profits, and make an impact on society.

Format & Audience

Focus:

Improving the experience you provide to customers and employees

Keynote Duration:

45-90 minute keynotE

Workshop Duration:

HALF-Day, Full Day, or Two Days

Objectives:

As a result of this program, participants will:

  1. Tools: Discover eight purpose archetypes and how purpose drives differentiation
  2. Skills: Understand how to bring purpose to life within an organization
  3. Empathy: Gain a deeper appreciation for emotional drivers

Audience:

This program is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees will learn:

Actionable ways to improve the experience you provide to customers and employees.

technology

blue Goldfish

LEVERAGE TECHNOLOGY TO DRIVE BOTH PROFITS AND PROPHETS

Customers today expect brands to understand their individual needs and be more responsive. This program will illuminate how technology drives competitive advantage, loyalty, and word of mouth.

Format & Audience

Focus:

Turning Big Data into Useful Data for your business

Keynote Duration:

45-90 minute keynotE

Workshop Duration:

HALF-Day, Full Day, or Two Days

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the 3 R’s to leverage technology.
  2. Skills: Understand how to turn insights into actions.
  3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience:

This program is for senior management and managers who want to improve loyalty and advocacy to create a competitive advantage.

Attendees will learn:

Actionable strategies to turn big data into useful data.

marketing

Pink Goldfish

AMPLIFY DIFFERENTIATION TO STAND OUT IN the marketplace

How do you stand out in a sea of sameness? This program provides an unconventional seven-part F.L.A.W.S.O.M. framework for achieving competitive separation.

Format & Audience

45-90 minute Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience

This keynote is for senior management, managers and frontline staff who want to improve
customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn

Actionable ways to enhance positioning in the marketplace.

loyalty

Golden GoldfisH

REWARD YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES

Eighty percent of profitability is driven by the top twenty percent of customers and employees. This program shares nine different ways to reward, retain, and renew your vital few.

Format & Audience

45-90 minutes Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to find their most valuable customers and employees.
2. Skills: Understand how to do the little things to drive value and improve retention.
3. Empathy: Gain a deeper appreciation for the vital few.

Audience

This keynote is for senior management and managers who want to improve retention and drive loyalty for their most important customers and employees.

Attendees will learn

Actionable ways to improve the customer and employee experience.

happiness

Yellow Goldfish

INCREASE HAPPINESS TO DRIVE BUSINESS GROWTH

There should only be one success metric in business, and that’s happiness. This program provides a nine-part framework to produce happiness-driven growth, productivity, and prosperity.

leadership

Gray Goldfish

NAVIGATE THE GRAY AREAS OF LEADING EVERY GENERATION

How do you successfully lead the five generations in today’s workforce? This program provides a map for leaders to follow as they recruit, train, manage, and inspire across the generations.

"Stan made the content relevant to a range of working knowledge among C-level attendees, with well-selected case studies and exercises. The client was very pleased and I'd recommend him without reservation"

Mike Taubleb

Owner, Promenade Speakers Bureau

"Stan captivates audiences and delivers valuable insight in the form of engaging stories making people feel connected. He has great presence and energy and the feedback we got from his presentation was formidable"

 

Mila Araujo

Director, Ogilvy Insurance

"His presentation style is engaging, interactive, and captivating and the day-long session seemed to fly by leaving us wanting more"

 

David Lewis

CEO, DemandGen

"Stan speaks about the importance of connecting deeply and giving more to your customers — and that's exactly what he delivers as a speaker"

Joyce Shulman

Founder & CEO, Macaroni Kid

"Stan masterfully engages audiences with relevant and insightful content challenging our attendees to think beyond status quo"

 

Barbara Sieben

Senior Marketing Communications Strategist, Boston Scientific

Get closer to the hearts of your customers and employees

“We were fortunate to have Stan as the keynote speaker for an industry event we sponsored. His practical ideas and broad perspective on customer service combined with genuine caring was more than just inspirational. He also managed to provide our audience with practical ideas they could take home and put to work immediately.”

– Jerry Henderson, Founder and VP, Clinical Community, Clinicient

Events

Case Studies