Customer Experience

Keynotes & Workshops

That Drive

Loyalty and Sales

Customer Experience

Keynotes & Workshops

That Drive

Loyalty and Sales

keynote Speaker | Workshop Facilitator


Stan Phelps challenges leaders to think differently about their most important stakeholders: customers and employees.

A masterful storyteller, he has collected over 3,000 case studies on customer experience, employee engagement, technology, and purpose. His keynotes and workshops keep audiences engaged and deliver actionable ideas that drive loyalty and sales.

Past and current clients include:

Meet Stan

An IBM Futurist, TEDx Speaker and Forbes Contributor, he has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

“Stan kickstarts creativity for business people who want to better their business and take things to a new level.” –Mila Araujo, Director, Ogilvy Insurance

Meet Stan

An IBM Futurist, TEDx Speaker and Forbes Contributor, he has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

“Stan kickstarts creativity for business people who want to better their business and take things to a new level.”

Watch Stan

Stan’s keynotes

Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Working with clients to create keynotes and workshops that are memorable, meaningful and on-brand.

PURPLE GOLDFISH

Little Things Make the Biggest Difference in Customer Experience

In this keynote presentation or workshop, I share the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance.

Format & Audience

45-90 minute keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for customer experience.
2. Skills: Understand how to do the little things to drive value or reduce customer effort.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience

This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn

Actionable ways to improve the customer experience.

Green GOLDFISH

Going Beyond Dollars to Drive Employee Engagement and Reinforce Culture

Happy engaged employees create happy enthused customers. In this keynote or workshop, I share the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition, and empowerment.

Format & Audience

45-90 minute keynote Objectives

The keynote explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for employee experience design.
2. Skills: Understand how to develop programs that address basics, belonging and building.
3. Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Audience

This keynote is for senior management and managers who want to improve retention and drive employee advocacy. This program speaks to the importance of placing an emphasis on employees in order to create happy enthused customers.

Attendees will learn

Actionable ways to improve the employee experience.

Red Goldfish

Becoming a For Purpose Business to Drive Loyalty and Sales

Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for-profit and non-profit companies. Businesses will either be seen as “for purpose” or “not for purpose.” This keynote share lessons from the Red Goldfish Project. We’ll reveal how businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves

Format & Audience

45-90 minute Keynote Objectives

As a result of this keynote presentation and learning experience, participants will:
1. Tools: Eight purpose archetypes and how purpose drives differentiation.
2. Skills: Understand how to bring purpose to life within an organization.
3. Empathy: Gain a deeper appreciation for emotional drivers.

Audience

This keynote is for senior management and managers who want to improve loyalty and advocacy to
creative a competitive advantage.

Attendees will learn

Actionable ways to improve the experience you provide to customers and employees

blue Goldfish

Using Technology, Data, and Analytics to Drive Differentiation and Advocacy

According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from his research effort the Blue Goldfish Project.

Format & Audience

45-90 minutes Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3 R’s to leverage technology.
2. Skills: Understand how to turn insights into actions.
3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience

This keynote is for senior management and managers who want to improve loyalty and advocacy to create a competitive advantage.

Attendees will learn

Actionable strategies to turn big data into useful data.

Pink Goldfish

Amplifying Weirdness and Embracing Weakness to Stand Out in Business

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this keynote presentation, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.

Format & Audience

45-90 minute Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience

This keynote is for senior management, managers and frontline staff who want to improve
customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn

Actionable ways to enhance positioning in the marketplace.

Golden Goldfish

Taking Care of Your Most Important Customers and Employees

Eighty percent of profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, Stan shares the nine different key drivers of overall performance from the Golden Goldfish Project

Format & Audience

45-90 minutes Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to find their most valuable customers and employees.
2. Skills: Understand how to do the little things to drive value and improve retention.
3. Empathy: Gain a deeper appreciation for the vital few.

Audience

This keynote is for senior management and managers who want to improve retention and drive loyalty for their most important customers and employees.

Attendees will learn

Actionable ways to improve the customer and employee experience.

PURPLE GOLDFISH

Little Things Make the Biggest Difference in Customer Experience

In this keynote presentation or workshop, I share the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance.

Format & Audience

45-90 minute keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for customer experience.
2. Skills: Understand how to do the little things to drive value or reduce customer effort.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience

This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn

Actionable ways to improve the customer experience.

Green GOLDFISH

Going Beyond Dollars to Drive Employee Engagement and Reinforce Culture

Happy engaged employees create happy enthused customers. In this keynote or workshop, I share the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition, and empowerment.

Format & Audience

45-90 minute keynote Objectives

The keynote explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for employee experience design.
2. Skills: Understand how to develop programs that address basics, belonging and building.
3. Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Audience

This keynote is for senior management and managers who want to improve retention and drive employee advocacy. This program speaks to the importance of placing an emphasis on employees in order to create happy enthused customers.

Attendees will learn

Actionable ways to improve the employee experience.

Red Goldfish

Becoming a For Purpose Business to Drive Loyalty and Sales

The little things make a big difference in customer experience. In this keynote presentation or workshop, I share the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance.

Format & Audience

45-90 minute Keynote Objectives

As a result of this keynote presentation and learning experience, participants will:
1. Tools: Eight purpose archetypes and how purpose drives differentiation.
2. Skills: Understand how to bring purpose to life within an organization.
3. Empathy: Gain a deeper appreciation for emotional drivers.

Audience

This keynote is for senior management and managers who want to improve loyalty and advocacy to
creative a competitive advantage.

Attendees will learn

Actionable ways to improve the experience you provide to customers and employees

Pink Goldfish

Amplifying Weirdness and Embracing Weakness to Stand Out in Business

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this keynote presentation, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.

Format & Audience

45-90 minute Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience

This keynote is for senior management, managers and frontline staff who want to improve
customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn

Actionable ways to enhance positioning in the marketplace.

blue Goldfish

Using Technology, Data, and Analytics to Drive Differentiation and Advocacy

According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from his research effort the Blue Goldfish Project.

Format & Audience

45-90 minutes Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3 R’s to leverage technology.
2. Skills: Understand how to turn insights into actions.
3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience

This keynote is for senior management and managers who want to improve loyalty and advocacy to create a competitive advantage.

Attendees will learn

Actionable strategies to turn big data into useful data.

Golden Goldfish

Taking Care of Your Most Important Customers and Employees

Eighty percent of profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, Stan shares the nine different key drivers of overall performance from the Golden Goldfish Project

Format & Audience

45-90 minutes Keynote Objectives

As a result of this keynote session, participants will:
1. Tools: Get equipped with how to find their most valuable customers and employees.
2. Skills: Understand how to do the little things to drive value and improve retention.
3. Empathy: Gain a deeper appreciation for the vital few.

Audience

This keynote is for senior management and managers who want to improve retention and drive loyalty for their most important customers and employees.

Attendees will learn

Actionable ways to improve the customer and employee experience.

Mike Taubleb

Owner Promenade Speakers Bureau

 Stan He made the content relevant to a range of working knowledge among C-level attendees, with well-selected case studies and exercises. The client was very pleased and I’d recommend him without reservation.”

Mila Araujo

Director Ogilvy Insurance

“Stan captivates audiences and delivers valuable insight in the form of engaging stories making people feel connected. He has great presence and energy and the feedback we got from his presentation was formidable.”

David Lewis

CEO DemandGen

“His presentation style is engaging, interactive, and captivating and the day-long session seemed to fly by leaving us wanting more.”

Aviv Cohen

VP of Marketing, Earnix

“Stan is an amazing speaker with a unique breath for colored-fish ideas. People simply loved him. Definitely, a speaker to have in your roster.” 

Joyce Shulman

Founder & CEO, Macaroni Kid

“Stan speaks about the importance of connecting deeply and giving more to your customers — and that’s exactly what he delivers as a speaker.” 

Barbara Sieben

 Senior Marketing Communications Strategist, Boston Scientific

“Stan masterfully engages audiences with relevant and insightful content challenging our attendees to think beyond status quo.” 

Get closer to the hearts of your customers and employees

“We were fortunate to have Stan as the keynote speaker for an industry event we sponsored. His practical ideas and broad perspective on customer service combined with genuine caring was more than just inspirational. He also managed to provide our audience with practical ideas they could take home and put to work immediately.” – Jerry Henderson, Founder and VP, Clinical Community, Clinicient

Events

Case Studies

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