Books by the “Goldfish Guy”
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this book, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.
What’s Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
What’s Your Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.”
It’s the second book in the goldfish trilogy.
A blue goldfish is any time a business leverages technology, data, and analytics to do a “little something extra” to improve the experience for the customer. The book is based on a collection of over 300 case studies. It examines the three R’s: Relationship, Responsiveness, and Readiness. Blue Goldfish also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What’s your Blue Goldfish?
What’s Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your “Vital Few.” The Golden Goldfish is the third book in the goldfish trilogy.
Get closer to the hearts of your customers and employees
"Stan did an outstanding job getting my team to not only understand the importance of exceeding client expectations but also provided tools so we could map out our client's journeys and find the important touch points where we can give unexpected extras to surprise and delight our clients. " - D.L. CEO, DemandGen